
Oneself pet owners have the desire to take care of their pets in a healthy and happy manner. This is an important opportunity in the pet healthcare industry. The high interest in the health and welfare of pets requires consumers to make a variety of choices and judgments, which requires accurate and useful information.
In the field of pet care, we put the health of our pets first, and smooth communication and trust between consumers and veterinarians are important. We want to create a more convenient and accessible environment to realize these high values.
We have a strong will to explore and pioneer new possibilities. We will do our best to provide better health and happiness for both pet owners and pets.
We offer new innovations and solutions in the rapidly changing pet market We support the satisfaction of our customers.
Changing not only domestic/foreign pet-related marketing but also planning and developing new product item businesses We provide pet product services.
In the rapidly changing market environment of pets, the establishment of sincere services and branding It supports and aims for differentiated values.
We always think about the health of our pets. We want to make our pet customers happier NFAI grows steadily to make tomorrow more satisfying than today.

"Hello, I am Son Cheong-ha, CEO of NFAI."
**NFAI is a company that prioritizes the health and happiness of pets.**
In modern society, pets have become more than just animals; they are cherished members of the family. As such, managing their health and well-being has become an increasingly important task.
NFAI is committed to providing innovative technologies and services that ensure a happy life for both pets and their owners. We offer professional and reliable solutions to maintain the health and well-being of pets throughout their lives.
Building on South Korea's high level of pet knowledge, we are also competitive in the global market. Through continuous research and development, we aim to position ourselves as leaders in the pet industry. We value the precious feedback from our customers and are dedicated to constant improvement and development.
NFAI promises to do our utmost for the happy future of pets and their families. We ask for your continued interest and support as we embark on this new era for pets together.
Thank you.
Sincerely,
Chong-Ha Son, CEO
NFAI

CEO
Current CEO of NFA
Current CEO of ABL KOREA
- Secured exclusive licenses for the "Pororo Pet" brand in 50 countries in South Korea and Northern Asia
-Developed numerous pet products, with 11 patents and 6 design registrations for pet products

COO
2023.01 ~ the present
G-Mission | consultant
- AI technology consultant Military unit(cf. NAVY, AIR FORCE)
- AI platform build consultant Medical field(Gangnam Idea Department)
- AI platform build consultant
2022.08 ~ 2023.12
The Power Story | CEO
SK Broadband Jeju Island companion animal entry and exit Platform planning companion animal Obesity Prevention Association Planning
2017.08 ~ the present
W&T | CEO
Samsung Electronics Co prior art Development Registration company LG Electronics Co prior art Development registered company

CTO
- Organized by the Ministry of SMEs and Startups BIG3(Bio-health sector) Selection of promising companies
- Selection of venture companies IBKChanggong Guro 1st generation Selection of innovative start-up companies
- Selection of the Seoul Economic Promotion Agency WECO Enterprise
- Attracting Angel Investment(AmorePacific, Future Play)
- Industry-Academic Small and Medium Venture Business Division Project (KIST Joint)
- proteomics collaborator

Global Commerce Manager
2015.02 ~ 2021.03
TheHQ | Manager : IPO Accounting/Financial Affairs

App Developer
2024.05 ~ the present
NFAI | Assistant : APP development
2023.02 ~ 2023.08
Green Computer Academy Project-based Java (Spring, Backend) & Python (OCR)
2022.07 ~ 2022.08
About Jacob | Assistant : App development

Web Developer
2024.06 ~ the present
NFAI | Assistant Web development